It seems like a wave of YouTubers have been dropping books lately, but Oakley’s stands out, because his topics range from the silly “20 Things I’d Do If I Were Beyoncé for the Day” to the very serious such as his struggle with an eating disorder. He’ll soon be in homes across America as he’s slated to appear on the upcoming season of CBS’s "Amazing Race." Oakley's rise to Internet prominence, though, didn’t happen overnight, and his recently released collection of humor essays "Binge" discusses his Internet journey. When Oakley posted the trailer for his upcoming documentary "Snervous," it soon (#SnervousTrailer) trended on Facebook. Oakely’s Internet presence – a majority of his followers are teens – even caught the attention of the White House, who reached out to him to interview first lady Michelle Obama. There are some people who don’t want to acknowledge the power of the Internet, but in 2015 social media is a powerful machine. The 26-year-old, who describes himself as “a twink from the Internet,” currently counts 7.5 million YouTube subscribers and 4.6 million Twitter followers. He’s obsessed with pop culture – at one point a self-proclaimed "professional fangirl" for One Direction – and charmingly honest, especially about his life as a young gay person. Oakley uploaded his first public YouTube video in 2007, then only three years later was offered a national marketing campaign with YouTube.
Tyler Oakley figured out social media’s power to launch a brand – in this case, his own – long before most corporations even created Twitter accounts.
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